i’ll likely get flack for this.

I love automations. I have them set up for new client outreach, for marketing, for my house air-fresheners, and beyond. They make life real smooth.

But there is a time and place for automations.

Nothing turns me off more than when someone sends me their calendar booking link.

I’m not talking about scheduling a vet appointment, a Task Rabbit, or an out-of-the-box digital service (ie: FB ads manager expert), I’m talking about a potential client who you aim to have a long-term biz relationship with. A significant investment is likely to be made.

To me, grazing over this highly simple and personal step is a missed opportunity. That manual step might be old-fashioned to some, but it’s that super small real connection, that supports a growing relationship.

So while you’re saving all those extra seconds/minutes/hours with automations made of pure gold, be sure to save some time for real moments of service. Both ends deserve it.

To being human!