the day i stopped faking it.

The process of defining my lane was an easy task to avoid.

Not knowing where to start when I first became a solopreneur, I woke up every day and asked, “how can I help?”

That simple question, was the gateway. It might be the most powerful yet confusing question I’ve continued to ask. It allowed me to experiment my various skill sets in different environments. It’s connected me to people I never thought I’d have the opportunity to collaborate with.

For years I OWNED that question. I probably could have put it in my IG bio, email signature, and LI summary and thought “YES this is great! I am SO helpful!”

But what’s the risk in overextending this question? What’s the result that people don’t often talk about?

The simple “how can I help?” became a catalyst to a bigger problem.

The longer I put off defining my lane, my future became my today, and then I was stuck asking myself “WTF is happening?” Do I even enjoy what I am doing right now? Am I really giving my clients the best part of me?

As 2021 was coming to a close, I was completely and mentally drained by my efforts. I was so clouded (more or less hiding) behind asking this question every day instead of identifying and harnessing my innate superpower.

When I went away to reinvent myself… I paused all client engagements except one (there’s a reason for that) and went into pure hibernation mode on all other ways of “helping.”

I emerged with with my thing that brought me the most joy all along: rainmaking for teams/brands I believe in. 🎉

Announcing this in July was the day I stopped faking it. It was scary but necessary. When asked to do something that isn’t in this lane, I confidently say “No, but I can help with…”

Looking back, those 6 years brought to light the projects/scenarios I DON’T like helping with. And trust me, that’s not a bad thing at all. It’s immensely valuable and will be my fire that keeps me on track going forward. 

To scaling back & looking inward!