what’s your miracle grow?
As you can imagine, supporting others marketing and sales initiatives is way different than supporting your own.
Think about it – it’s much simpler to create for your clients than it is running your own email marketing drip campaign, updating your website, submitting to an award competition, or remembering to post on social media.
Those miscellaneous, yet important, tasks are likely calendar reminders that you continue to push to the next day (and repeat the cycle 9+ times 🙄). And then you wonder why the sales pipeline isn’t looking so hot.
So what’s a person to do? Hire a bunch of "experts” to do these things for them? That’s what the “experts” say to do anyhow 🙃
Well… sorry to burst your bubble, but the answer is eh, sort of.
Over the holiday, a potential client approached me via Instagram DM (of allll places!) looking for person to fill a social media management role.
This is a huge LOL because my IG is my fairytale land of time-lapse workouts, silly pics of my fiancé and cats, and snapshots of my grub and wine. It’s the least “biz” thing about me.
I was quick to say that I had the knowledge to do it, but it was not the type of work I take on these days.
I spent 2020 doing lots of personal therapy. 🙏 I created a routine that keeps me mentally and physically healthy – being on socials 24/7 for work was the complete opposite of what I needed to fulfill my life and support my clients.
I would however be thrilled to chat about the challenge and see if I could help identify the right person or put them in the right direction. The brand/service was one that I’ve used and recommend to others many times throughout the pandemic year.
💥BOOM. They agreed to have a quick chat.
At the top of the call we discussed how both partners were spending so much time filling in and supporting their current social lead on a day to day basis – it was really taking away from their bread and butter. Ya know, WHY they started this business in the first place.
🔑: Identify the suck
By the end of the call, I knew that the answer was NOT referring them a rockstar and moving on – the partners would get caught up in the same whirlwind of disappointment and be back at square one.
The winning ticket was that the partners needed to formalize their brand voice/strategy so that it could trickle down to all their employees across ALL their communications – while addressing the immediate headache of social media.
🔑: Find your POV
But how? For starters, they didn’t need a 1-page of guidelines. We needed to dig DEEP into what they stood for, who their ideal client was, and what scares and/or motivates them to act. Otherwise, their marketing messages would remain a bunch of fluff. 🤢 #yuck
In our second week, both partners came to the call with their respective Epiphany Bridge exercise. They shared that the previous exercise we walked through on our kickoff call and this exercise, FINALLY connected ALL the dots for them. 🙌 They saw the bigger picture, as well as the evident disconnect.
🔑: Create Alignment
Little ‘ol me was over the moon. Sure, I didn’t create this theory (thanks homie Russel Brunson!), but I led them to what they needed in order to feel like they had a grasp on their WHY again. And they wanted to have their entire team complete the exercise too!
Pssst… I made a google doc if you want to download a copy of the exercise and knock yourself out ✍️– click here.
Over the next couple of weeks, I will be leading them through a series of additional exercises to further define their unique place in the industry. And with that, they will be better served to empower their team, and any future addition(s), with the wizardry they require to successfully run wild.
🔑: Empower the crew
The Takeaway?
Before jumping into a frenzy to delegate a role, here’s some questions to ask yourself:
Have I identified the piece of my business that I no longer want to have my hands in? 🔑Identify the suck
Does the team understand our voice, in addition to our short and long term goals? 🔑Find your POV
Does the team align with our message and goals themselves? 🔑Create alignment
Am I able to convey the goals to team? Rather than send them on a wild goose chase, while crossing my fingers for killer results? 🔑Empower the crew
If you can answer YES to all of the above, then you’re one step closer to opening your company’s arms to welcome new peeps.
If you answered NO to 1 or more, I encourage you to take a step back.
Reassessing is NOT a sign of weakness. It’s a sign of strength. Your business deserves it. That’s YOUR miracle grow (and golden nugget). 💪
P.S.: if you got nerdy and completed the Epiphany Bridge exercise yourself, I’d love to hear your unfiltered feedback!